Heidi’s CV

HEIDI ANN ECKER

SUMMARY

Management & Association Leadership

Government & Media Relations

Development & Membership

¨ 13 yrs as a health association leader

¨ Direct & grassroots lobbying

¨ Plan, raise, budget $1 million PAC

¨ Hire, manage, evaluate, mentor staff

¨ Network with federal agencies

¨ Ability to research, write grant RFPs

¨ Long-term, budget-based goal setting

¨ Lead contact to work/pitch media

¨ Solid membership promotion skills

¨ Skills in board development/leadership

¨ Experienced member of the Press

¨ Created over 10 member programs

EXPERIENCE

2006-2007    Senior Political Field Manager.  National Community Pharmacists Association (NCPA)

¨ Work on behalf of the nation’s pharmacist owners, managers, and employees of more than 24,000 independent community  
    pharmacies across the United States – who dispense nearly half of the nation's retail prescription medicines.

¨ Within one year, substantially grew the NCPA’s Political Action Committee through diversified strategies related to calls, 
    mailings, programs and special events like the Political Pharmacist Auction and the Aruba Sunset Dinner Cruise.
    Established a fundraising effort to sell hand-crafted statues of Norman Rockwell pharmacy art to high dollar contributors.

¨ Successfully raised funds for the organization’s million dollar Legislative Defense Fund – a cornerstone fund
    supporting NCPA government relations activities and campaigns via fundraising audits, scheduling cyclical and regional
    fundraising events, involving the board in fundraising activities, and ensuring diversified fundraising programs.

2005-2006    Executive Director.  National Coalition for Promoting Physical Activity (NCPPA)

¨ Direct all business, financial, strategic, leadership & legislative operations to support NCPPA and its unity of public and
    private collaborative partnerships to: (1) reduce barriers to physical activity; (2) increase the adoption of activity-friendly
    community models; (3) promote incentives resulting in greater adherence to recommended physical activity behaviors in
    community/school/worksite environments; and (4) influence changes for populations with low rates of physical activity.

¨ Ensure nonprofit legal and administrative reporting compliance requirements of NCPPA’s 501c3 and 501c4 entities while
    recruiting new members and retaining such members as the American Heart Association, American College of Sports
    Medicine, Nike, National Recreation & Park Association, National Athletic Trainers’ Association, National Football
    League Players Association, Shaping America's Health, USA Swimming, USA Track & Field, Sporting Goods
    Manufacturers’ Association, YMCA, International Health, Racquet, & Sportsclub Association and other state/local groups.

¨Work with federal entities such as Congress and the President’s Council on Physical Fitness and Sports and related
     agencies to promote such public relations activities as regular member updates, policy papers and other communications.

2004-2005    Director of Government Relations. Government Relations Dept., American Psychological Society

¨  Worked on behalf of the nation’s 15,000 behavioral psychologists by directly educating federal agency officials and
      Members of Congress and their staff on the contribution behavioral research makes to America’s health, National
      Institutes of Health reauthorization, benefits of National Science Foundation research and overall health appropriations.

¨   Worked within the Dept. of Health & Human Services to identify, meet and network with agency officials to increase the
      number of federal grant applications submitted and won by psychologists, to ensure the appointment of psychologists to
      federal advisory panel appointments and to bridge communications between federal agency initiatives and psychologists.

¨  Attended federal advisory committee meetings and trans-agency coalitions, wrote articles and promoted all APS activities        
     via public relations.  Wrote articles for its professional publication, the Observer.

¨ Met with Members of Congress and their staff to advocate the importance of basic behavioral research 
      throughout the House and Senate. Prepared witnesses, official statements and testimony for important committees
      of the U.S. Congress such as the House and Senate Labor/HHS Appropriations Subcommittees.

2003-2004    Senior Political Action Specialist. Government Affairs Dept., American Nurses Association (ANA)

¨ Worked on behalf of the nation’s 2.7 million nurses by directly educating Members of Congress and their staff
     on nurse shortages, workplace safety, professional education, nurse retention, patient protections and appropriations.

¨  Within one year, grew the ANA’s Political Action Committee accounts from $350K to $850K by conducting fundraising
     audits, scheduling cyclical and regional fundraising events, involving the board in fundraising activities, and ensuring
     solicitation campaigns were diversified and targeted.

¨  Perfected national grassroots by communicating updates via fax/email/mail systems and presented grassroots speeches
      and legislative updates at state association annual meetings. Created new membership benefits and grassroots programs,
      effectively promoted such benefits to members and provided state groups with programmatic technical assistance.

¨ Established viability criteria for evaluating Presidential/Congressional candidates, analyzed candidate positions
     and races, conducted face-to-face interviews & determines strategic support (grassroots, in-kind, and IEs).
     Directed the ANA Presidential Endorsement process (interviewed 7 of 10 candidates: Dean, Edwards, Gephardt,
     Kerry, Kucinich, Lieberman, Moseley-Braun) and RN activities for ANA-endorsed Kerry-Edwards.

1999-2003     Director of Federal Advocacy. Government Relations Dept., American Osteopathic Association (AOA)

¨ Represented 50,000 osteopathic physicians (D.O.s) via lobby activities to promote medical malpractice reform,
     Medicare reimbursement, patients’ rights, medical education, reduction of regulatory burden, voluntary medical error
     reporting, and adequate health appropriations for such issue areas.

¨ Managed advocacy budgets, 2 staff, 3 grassroots programs and Washington communications to: (1) encourage
     grassroots by directing fly-ins, trainings, monthly hotlines, weekly e-alerts; and (2) promote issues via media, ads, op-eds.
     Worked with over 70 state and specialty medical colleges and public communities to host visibility events,
     establish ground support on behalf of issue campaigns and mobilize memberships. Traveled nationwide to give talks.

¨ Worked with AOA department heads to build department synergy and ensure grassroots programs, advocate efforts and
     legislative results were promoted as a member victory via the web, meetings, leadership speeches, publications, press
     releases and other communication outlets to build a sense of community.

¨ Developed, directed & orchestrated all grassroots, legislative, media, public relations planning for the D.O. Day on
    Capitol Hill
and hosted 10 such events growing participation from 20 to 1,000 attendees. In connection with this twice-a-
     year event, raised $100K from sponsors, state associations & specialty medical colleges to support program activities.

1998-1999 Editor/Reporter (Press Credentials). AIDS/STD News Report, CD Publications

¨  Wrote, edited, & formatted an 18 pg bimonthly publication that analyzes federal and state sexual health policy, examines
     federal funding impact on local sexual health programs, and tells readers how to win private and government grants.   
     Published over 25 issues and hundreds of stories for a readership of over 500 health associations & state/local public
     health departments with interest in HIV/AIDS/STD prevention, care, treatment and research policy and funding.

¨ Interviewed officials as a member of the Press and reviewed news trends by attending agency and Congressional
     hearings/meetings, networking with policymakers and monitoring Congressional/White House activities. Attended sexual-
     health based federal advisory council meetings and synthesized meeting activities into news articles.

¨ Analyzed the structure of available federal agency RFPs and speculated potential program funding opportunities
     and interviewed officials to help readers submit favorable grant applications. Interviewed recent federal-agency grantees
     as well as model programs throughout the states to illuminate successful grant-winning and program coordination.

¨ Interviewed HHS Secretary Shalala about Congressional Black Caucus efforts for state of emergency funds &
     covered Supreme Court Bragdon v Abbott opinions, its first case examining the Americans with Disabilities Act.

1996-1998     Policy Associate. AIDS Policy Center for Children Youth & Families (APC)

¨ Advocated on behalf of the unique concerns of HIV positive and at-risk children, youth, women & families and
     their service providers via policy research, education and advocacy on prevention, care, treatment & research.

¨ Participated in 16 coalitions (including the National Organizations Responding to HIV/AIDS), attended agency meetings
    and congressional hearings, wrote congressional testimony, crafted advocacy strategies and materials, and policy briefs.

¨ Obtained a testimony slot for HIV-infected mother before the Senate Appropriations Labor/HHS Subcommittee
     and secured a 14% ($5M) increase in FY98 funds for Ryan White CARE Act Title IV via lobbying/grassroots. Prepared
     witness, wrote testimony and planted committee member questions to illuminate policy needs.

1996                Events Associate, EMILY’s List                           Organized national/local fundraising events.

1994-1995            Emergency Preparedness Associate, Megan Inc.            Evaluated & produced government reports.

1994                Legislative Fellow, Sen. Ted Kennedy (D-MA)                 Monitored, tracked, & reviewed legislation.

Campaign Experience

MA State Rep. Mark Roosevelt for Governor

Gov. Bill Clinton for U.S. President (in MA)

U.S. Sen. Edward Kennedy Re-Elect

Policy Experience

MA State Rep. Joe Wagner, Chicopee, MA

Amherst Town Select Board, Amherst, MA

UMASS Board of Governors, Amherst, MA

University of Massachusetts at Amherst, B.A., Political Science, 1994


Sampling of Speaking Opportunities & Presentations

“Federal and Local Advocacy Strategies to Promote Physical Activity”

2006 International Congress on Physical Activity, 1000 international attendees

By Heidi Ecker, Executive Director of the National Coalition for Promoting Physical Activity

“Altering Today’s Tax Code to Encourage Physical Activity”

2006 American College of Sports Medicine Roundtable, Top 50 National Physical Activity Policy Experts

By Heidi Ecker, Executive Director of the National Coalition for Promoting Physical Activity

“Federal Policy, Politics and PACs (Political Action Committees)”

2004 Virginia Nurses Association, 400 attendees

By Heidi Ecker, ANA Senior Political Action Specialist

“Exchanging Today’s Political Action for Tomorrow’s Political Power”

2004 Wyoming Nurses Association Legislative Day, 200 attendees

By Heidi Ecker, ANA Senior Political Action Specialist

“Making Health Care a Primary Issue in the 2004 Elections”

2004 Wisconsin Nurses Annual Meeting, 500 attendees

By Heidi Ecker, ANA Senior Political Action Specialist

“2004 Elections: Federal Candidates and Hot Races”

2003 American Nurses Association Political Action Committee Board of Directors

By Heidi Ecker, ANA Senior Political Action Specialist

“Tools to Use to Inspire Medical Malpractice Reform”

2002 American Osteopathic Association Medical Malpractice Conference, 200 attendees

By Heidi Ecker, AOA Director of Federal Advocacy

“Utilizing Grassroots to Influence Policy”

1999, 2000, 2001, 2002, 2003 Osteopathic Heritage Health Policy Fellows Program, 20 attendees

By Heidi Ecker, AOA Director of Federal Advocacy

“The Role of Grassroots in Washington Policymaking”

2001, 2002, 2003, Training Residents in Health Policy Studies Program, 40 attendees

By Heidi Ecker, AOA Director of Federal Advocacy

“The Use of Effective Lobbying: Tactics & Tool

1999, 2000, 2001, 2002, 2003 AOA D.O. Day on Capitol Hill, 1000 attendees

By Heidi Ecker, AOA Director of Federal Advocacy

“Important Health Programs and the Federal Appropriations Process”

1999, 2000, 2001, 2002, 2003, AOA Council on Federal Health Programs Meeting, 200 attendees

By Heidi Ecker, AOA Director of Federal Advocacy

“Executive Training: Encouraging Patient Advocacy”

Midwest Region 2001, Northeast Region 2002, Pfizer Patient Advocacy Program, 100 attendees

By Heidi Ecker, AOA Director of Federal Advocacy

“Federal Health Policy Goals and Physician Involvement”

2002 Colorado Society of Osteopathic Medicine Annual Meeting, 200 attendees

By Heidi Ecker, AOA Director of Federal Advocacy

“Knowing the Legislative Agenda to Advocate”

2002 Michigan Osteopathic Association Annual meeting, 150 attendees

By Heidi Ecker, AOA Director of Federal Advocacy


Sampling of Serving as a Physical Activity Expert in the Media

By Nathan Dickinson | South Carolina Bureau

Wednesday, March 8, 2006

AIKEN - Corine Esposito said new legislation that increases the amount of time pupils spend in physical education classes is positive - but it also poses a test.

"(You're) just wondering how you're going to get to see all the kids during the week," said Ms. Esposito, who teaches physical education to kindergarten through fifth-grade at Hammond Hill Elementary School. "If there was another PE teacher, it wouldn't be quite as challenging."

The availability of funding to hire more teachers such as Ms. Esposito so the district can meet new state physical education directives for the 2006-07 academic year will be just one area of discussion as the Aiken County school board begins crafting a new district budget this month.

The new legislation, the South Carolina Student Health and Fitness Act of 2005, will require 60 minutes of physical education instruction and an additional 90 minutes of physical activity outside class each week for pupils in kindergarten through fifth grade, according to Lynn Hammond, the director of South Carolina Healthy Schools at the state Department of Education.

Frank G. Roberson, associate superintendent of instruction for Aiken County, said current district regulations require physical education instruction but no specific amount of instructional time is stipulated.

Heidi Ecker, the executive director for the National Coalition for Promoting Physical Activity, said the act's new guidelines will be positive for pupils. She said that a fitness and student academic study conducted by the California Department of Education found a positive correlation between exercise and academic achievement.

"We think the more that our youth will be engaged in physical activity the better the health outcomes, the better that they'll feel about themselves and the better they'll be equipped to be educated," Ms. Ecker said.

Dr. Roberson said the district awaits word on whether state funding will be made available to hire teachers so that the district can comply with the act.

"It's possible that we may not be able to carry out that particular provision," said Dr. Roberson, who added that the district would not be penalized by the state.

Funding for instruction will be just one area of focus as the school board prepares to discuss the new budget outlook at a March 21 public meeting, according to John B. Bradley, school board chairman.

"There are any number of money decisions that have to be made by the Legislature before we'll know what kind of revenue we'll have to build a budget with," Dr. Bradley said.

Reach Nathan Dickinson at (803) 648-1395, ext. 109 or nathan.dickinson@augustachronicle.com.